When Scotia launched its new app, it needed a campaign to tell customers about the real-life benefits of some of the new features.
Dave Laing • Global Creative Director
Global, Creative Director, CD, Senior, Art Director, Creative, Advertising, Cossette, Toronto, Design, Design, Digital, TV, Print, Mass, Experiential, Brand, Branding, Social Media, Social, CRM, Email, EM, Targeted, DDB, Cossette, FCB, Scotiabank, Lighthouse, Scotia